Omnichannel campaigns for car dealers

In-market audiences combined with buyback, service and credit campaigns, supported by mail, email, SMS, social and Informed Delivery for true omnichannel outreach. It’s why we’re the best.

The Marketing Rule of 7

We identify in-market prospects from our award-winning year, make and model and credit file, and use a full-court omnichannel strategy to turn them into buyers.

Top 5 reasons dealers choose Marketing Box

Per DirectMail.io, Oct 2026.

The right households for every campaign.

Sales, Service, Lease and Subprime audience segments, built from your DMS and our data.

Sources: Per DirectMail.io, Oct 2026; marketingbox.com (saved Oct 16, 2026).

Page index

Private Vehicle Buyback: five channels, one offer, day −5 to day 28.

1Day −5 → 28

Your Dealership Name · Sponsored
{{first_name}}, we want to buy your vehicle. See your estimated trade value.

We want to buy your vehicle.
PRIVATE VEHICLE BUYBACK OFFER

yourdealership.comLearn more

Meta ad

Impressions to the end of campaign

2Day −1

Inbox · {{email}}

{{first_name}}, something is arriving tomorrow
Your Dealership Name

DEALER LOGO · PRIVATE VEHICLE BUYBACK OFFER

Your Private Vehicle Buyback Offer for your {{auto_year}} {{auto_model}} lands tomorrow.

Preview my offer

Email 1

“Be on the lookout”

3Day 0

USPS INFORMED DELIVERY · Daily Digest

Arriving today · 1 piece

Your Dealership Name · Sponsored · Tap to learn more

Informed Delivery

USPS preview + ad

4Day 0 ★

Direct mail

8.5x11 buyback letter

5Day 3

Inbox · {{email}}

Did you get it, {{first_name}}?
Your Dealership Name

DEALER LOGO · PRIVATE VEHICLE BUYBACK OFFER

We sent you an offer for your {{auto_year}} {{auto_make}} {{auto_model}}.

See my offer

Email 2

“Did you get it?”

6Day 7

Inbox · {{email}}

{{first_name}}, your offer is still available
Your Dealership Name

DEALER LOGO · PRIVATE VEHICLE BUYBACK OFFER

Estimated trade value: {{auto_trade_in_value}}.

Confirm my offer

Email 3

Offer reinforcement

7Day 14

Inbox · {{email}}

{{first_name}}, your offer expires soon
Your Dealership Name

DEALER LOGO · PRIVATE VEHICLE BUYBACK OFFER

Your {{auto_model}} offer won't last. Lock it in.

Lock it in

Email 4

Urgency

8Day 21

Inbox · {{email}}

What your {{auto_model}} could mean for your payment
Your Dealership Name

DEALER LOGO · PRIVATE VEHICLE BUYBACK OFFER

Put {{auto_trade_in_value}} toward your next vehicle.

See my options

Email 5

Value / trade angle

9Day 28

Inbox · {{email}}

Last chance, {{first_name}}
Your Dealership Name

DEALER LOGO · PRIVATE VEHICLE BUYBACK OFFER

Your Private Vehicle Buyback Offer ends soon.

Claim my offer

Email 6

Last chance · end of campaign

10Day not set

Your Dealership Name

1 {{first_name}}, something personal about your {{auto_year}} {{auto_model}} is in the mail.

2 Your estimated trade value: {{auto_trade_in_value}}. yourdealership.com/offer

MMS

Send day pending

All mockups are built from the Private Vehicle Buyback Letter template. Merge fields come from the variable list. Dealer name and URL are editable sample text. Schedule per DirectMail.io, Oct 2026. MMS send day not yet set.

Your customer data is protected like it matters.

Sources: marketingbox.com and marketingbox.com/llms.txt (saved Oct 16, 2026).

Turn anonymous website visitors into mailable households.

Source: marketingbox.com (saved Oct 16, 2026).

The World’s First AI-Powered Digital Autopen

The Digital Autopen writes every letter stroke by stroke, with each owner’s name and vehicle on the page. Not a font. Not a robot arm. It prints with the rest of the campaign.

THE HANDWRITING SURFACE

Buyback GM note
“From the desk of the GM”

GM sticky on the SWAP letter
Credit letter + sticky

Holiday card inside
6.25x9 folded

WHAT IT IS

THE WORLD’S FIRST AI-POWERED DIGITAL AUTOPEN

Written fresh. Every piece. Every owner.

A model of a real hand, writing stroke by stroke. Same sentence, same hand, never the same twice. A page, or a million, on the press you already run.

Each letter is its own writing

Every piece is drawn one stroke at a time. The pen slows and presses, and the line moves down the page the way a person’s does.

Your list, on the page

Merge fields go right into the ink: {{first_name}}, {{auto_year}} {{auto_make}} {{auto_model}}. Same variable list as every other template in this library.

Same drop as the rest of the campaign

Mail, email, MMS, Meta and Informed Delivery still wrap the piece. QR, tracking and the matching landing page stay on.

Per DirectMail.io, Oct 2026. Sample ink written for one owner; dealer name, phone and offer are placeholders you edit before mailing.

Buyback library: 8 ready-made templates

Trade-in, buyback and conquest pieces built around each owner's own vehicle.

We Want to Buy Your Car
8.5x11

'Check Out the Message I Got From My GM' (Phone Hero
6x11

'Check Out the Message I Got From My GM' (Phone + Pi
6x11

OEM-style sample

Offer Summary (9x12 Bifold)
9x12

OEM-style sample

Garage Swap (18x6 Bifold)
18x6

OEM-style sample

Private Appraisal (9x17.75 Trifold)
9x17.75

Private Vehicle Buyback Offer
8.5x11

Conquest: GM Email Letter
8.5x11

Private Vehicle Buyback Letter

Leads with the owner's own vehicle and value, then lays out three no-lose options. The certificate and QR send people to the matching page.

1 · Mail piece (8.5 x 11 letter)

2 · Matching landing page (QR / personal URL)

yourdealership.com/offer?id={{external_id}}

DEALER LOGO · Your Dealership Name

{{first_name}}, we want to buy your {{auto_year}} {{auto_model}}.

Your estimated trade value: {{auto_trade_in_value}}

YOUR DETAILS

{{auto_year}} {{auto_make}} {{auto_model}}

Mileage: {{auto_mileage}}

Estimated value: {{auto_trade_in_value}}

Confirm my offer

Sample. Dealer info and offer terms are editable.

3 · Matching follow-up email

Inbox · {{email}}

{{first_name}}, your {{auto_year}} {{auto_model}} offer is ready
From: Your Dealership Name · To: {{first_name}} {{last_name}}

{{first_name}}, we want to buy your {{auto_year}} {{auto_model}}.

We'd like to buy your {{auto_year}} {{auto_make}} {{auto_model}}. Your estimated trade value is {{auto_trade_in_value}}. Bring it in, keep your options open, and see your full offer before you decide.

Confirm my offer

Digital Autopen GM Note

A personal note from the GM, written stroke by stroke for each owner by the Digital Autopen. The QR on the note opens the matching page.

1 · Mail piece (“From the desk of the GM” note, writes live)

2 · Matching landing page (QR / personal URL)

yourdealership.com/offer?id={{external_id}}

DEALER LOGO · Your Dealership Name

{{first_name}}, we want to buy your {{auto_model}}.

Come in this week for your offer.

YOUR DETAILS

{{auto_year}} {{auto_make}} {{auto_model}}

Mileage: {{auto_mileage}}

See my offer

Sample. Dealer info and offer terms are editable.

3 · Matching follow-up email

Inbox · {{email}}

{{first_name}}, a note from our GM
From: Your Dealership Name · To: {{first_name}} {{last_name}}

{{first_name}}, we want to buy your {{auto_model}}.

Hi {{first_name}}, our General Manager wrote you a personal note: we want to buy your {{auto_year}} {{auto_make}} {{auto_model}}. Come in this week for your offer, or tap below to see it now.

See my offer

Service library: 31 ready-made templates

12 monthly service postcards plus matching self-mailers. Samples shown in an OEM brand style use placeholder photos; swap in your brand or generic photography before mailing.

OEM-style sample

Battery & Cold Start
6x11

OEM-style sample

Cold Air & Tire Pressure
6x11

OEM-style sample

Pothole Alignment Check
6x11

OEM-style sample

Breathe Easier This Spring
6x11

OEM-style sample

Miles Ahead Road-Trip Inspection
6x11

OEM-style sample

Is Your A/C Blowing Cold Enough?
6x11

OEM-style sample

Summer Heat & Cooling System
6x11

OEM-style sample

Hot Roads Wear Tires Faster
6x11

OEM-style sample

Stop Sure, Every Time
6x11

OEM-style sample

Ready for Fall, Inside & Out
6x11

OEM-style sample

Winter-Ready Before Thanksgiving
6x11

OEM-style sample

Home for the Holidays
6x11

OEM-style sample

Mercedes-Style Co-op Summer Service Event Postcard
6x11

OEM-style sample

Michigan Winter (6x11)
6x11

OEM-style sample

Michigan Winter (6x9)
6x9

OEM-style sample

Battery & Cold Start
9x12

OEM-style sample

Winter Tires & Grip
9x12

OEM-style sample

Pothole Damage & Alignment
9x12

OEM-style sample

Cool It Early A/C Pre-Check
9x12

OEM-style sample

Personal-Note Road-Trip Inspection
9x12

OEM-style sample

Ice-Cold Air Summer Comfort Check
9x12

OEM-style sample

Cooling System Check
9x12

OEM-style sample

Tire & Road-Trip Check
9x12

OEM-style sample

Brake Inspection
9x12

OEM-style sample

Fall Service Check
9x12

OEM-style sample

Winter-Ready Check
9x12

OEM-style sample

Holiday Road-Trip Check
9x12

OEM-style sample

Make It Home for the Holidays
9x12

OEM-style sample

Winter Pass (9x12 Bifold)
9x12

OEM-style sample

Spring Road (18x6 Bifold)
18x6

OEM-style sample

Fall Dashboard (9x17.75 Trifold)
9x17.75

Fall Check Postcard (12-month series)

One of 12 monthly service postcards with matching self-mailers, so a dealer can keep the service lane busy all year.

1 · Mail piece (6 x 11 postcard)

2 · Matching landing page (QR / personal URL)

yourdealership.com/offer?id={{external_id}}

DEALER LOGO · Your Dealership Name

{{first_name}}, shorter days ahead for your {{auto_year}} {{auto_model}}.

Ready for fall, inside & out.

YOUR DETAILS

{{auto_year}} {{auto_make}} {{auto_model}}

Mileage: {{auto_mileage}}

Book my fall check

Sample. Dealer info and offer terms are editable.

3 · Matching follow-up email

Inbox · {{email}}

{{first_name}}, is your {{auto_model}} ready for fall?
From: Your Dealership Name · To: {{first_name}} {{last_name}}

{{first_name}}, shorter days ahead for your {{auto_year}} {{auto_model}}.

Leaves, early dark and the first cold mornings are coming. Book a fall check for your {{auto_year}} {{auto_make}} {{auto_model}} and drive into the season ready.

Book my fall check

Winter Pass Self-Mailer

A coupon-style "pass" with a QR to unlock offers. Opens into a full winter checklist.

1 · Mail piece (9 x 12 bifold self-mailer)

2 · Matching landing page (QR / personal URL)

yourdealership.com/offer?id={{external_id}}

DEALER LOGO · Your Dealership Name

{{first_name}}, is your {{auto_year}} {{auto_model}} winter ready?

Scan to unlock your winter offers.

YOUR DETAILS

{{auto_year}} {{auto_make}} {{auto_model}}

Mileage: {{auto_mileage}}

Unlock my winter pass

Sample. Dealer info and offer terms are editable.

3 · Matching follow-up email

Inbox · {{email}}

Your Winter Pass for the {{auto_model}} is inside
From: Your Dealership Name · To: {{first_name}} {{last_name}}

{{first_name}}, is your {{auto_year}} {{auto_model}} winter ready?

{{first_name}}, your Winter Pass has offers picked for your {{auto_year}} {{auto_make}} {{auto_model}}. Book a visit before the first freeze.

Unlock my winter pass

Credit library: 6 ready-made templates

Pre-qualified, payment-swap, payoff and lease-termination letters. Prescreen opt-out notice included. Lender and terms are samples.

OEM photo sample

Loan & Lease Termination Program Letter
8.5x14

OEM photo sample

Pre-Approval Offer Summary Letter (Loan Payoff & Upg
8.5x14

Drive Better. Pay Smarter. Early Loan Payoff Letter
8.5x11

Notice of Pre-Qualified Auto Loan
8.5x11

Freedom Card Pre-Qualified
8.5x11

Payment SWAP Program
8.5x11

Notice of Pre-Qualified Auto Loan

A formal "summary" document with a customer number. The prescreen and opt-out notice stays on the piece.

1 · Mail piece (8.5 x 11 letter)

2 · Matching landing page (QR / personal URL)

yourdealership.com/offer?id={{external_id}}

DEALER LOGO · Your Dealership Name

{{first_name}}, you're pre-qualified* for up to {{auto_pre_approval_amt}}.

Your customer number: {{external_id}}

YOUR DETAILS

Customer no.: {{external_id}}

Up to {{auto_pre_approval_amt}}

Activate my pre-qualification

Sample. Dealer info and offer terms are editable.

3 · Matching follow-up email

Inbox · {{email}}

{{first_name}}, your pre-qualified* amount: {{auto_pre_approval_amt}}
From: Your Dealership Name · To: {{first_name}} {{last_name}}

{{first_name}}, you're pre-qualified* for up to {{auto_pre_approval_amt}}.

{{first_name}}, you have a pre-qualified* auto loan amount of up to {{auto_pre_approval_amt}}. Use customer number {{external_id}} to activate it online or at the dealership. *See terms and the prescreen opt-out notice.

Activate my pre-qualification

Payment SWAP Program Letter

Built around the monthly payment, which is the number credit-challenged buyers care about most. Simple 3-step response block.

1 · Mail piece (letter + GM sticky, writes live)

A handwritten sticky from the GM sits on the letter.

2 · Matching landing page (QR / personal URL)

yourdealership.com/offer?id={{external_id}}

DEALER LOGO · Your Dealership Name

{{first_name}}, swap your payment. Pre-qualified* up to {{auto_pre_approval_amt}}.

Personal Payment SWAP offer

YOUR DETAILS

Pre-qualified up to {{auto_pre_approval_amt}}

{{auto_year}} {{auto_make}} {{auto_model}}

See my new payment

Sample. Dealer info and offer terms are editable.

3 · Matching follow-up email

Inbox · {{email}}

{{first_name}}, your Payment SWAP offer
From: Your Dealership Name · To: {{first_name}} {{last_name}}

{{first_name}}, swap your payment. Pre-qualified* up to {{auto_pre_approval_amt}}.

{{first_name}}, the Payment SWAP Program lets you trade your current payment for a newer vehicle. You're pre-qualified* up to {{auto_pre_approval_amt}}. *Terms and prescreen opt-out notice apply.

See my new payment

Digital Autopen Holiday Card

A holiday card with a personal note written inside by the Digital Autopen for each owner. Mail, email, MMS, Meta and Informed Delivery wrap the piece.

1 · Mail piece (6.25 x 9 folded card: cover + inside, writes live)

Cover · Inside

2 · Matching landing page (QR / personal URL)

yourdealership.com/offer?id={{external_id}}

DEALER LOGO · Your Dealership Name

Happy holidays, {{first_name}}.

Thank you for being with us. Many happy miles ahead.

YOUR DETAILS

{{first_name}} {{last_name}}

{{auto_year}} {{auto_make}} {{auto_model}}

Visit us this season

Sample. Dealer info and offer terms are editable.

3 · Matching follow-up email

Inbox · {{email}}

Happy holidays, {{first_name}}
From: Your Dealership Name · To: {{first_name}} {{last_name}}

Happy holidays, {{first_name}}.

Happy holidays, {{first_name}}. Thank you for being with us this year. From all of us at Your Dealership Name, many happy miles ahead in your {{auto_year}} {{auto_make}} {{auto_model}}.

Visit us this season

Pick a campaign.
We'll launch it.

1. Choose a goal and a template from this library. 2. Send your list and dealer details. 3. Approve your proof, landing page and email. Then we mail and track.